{"id":3377,"date":"2013-01-07T14:37:04","date_gmt":"2013-01-07T13:37:04","guid":{"rendered":"http:\/\/hipstography.com\/?p=3377"},"modified":"2013-01-07T14:39:44","modified_gmt":"2013-01-07T13:39:44","slug":"richard-koci-hernandez-art-over-effects","status":"publish","type":"post","link":"https:\/\/hipstography.com\/en\/hipstographers-2\/richard-koci-hernandez-art-over-effects.html","title":{"rendered":"Richard Koci Hernandez, &#8220;Art over effects&#8221;"},"content":{"rendered":"<h4 style=\"text-align: justify;\">ngg_shortcode_0_placeholderIn July 2012 Hipstamatic announced plans for a photojournalism foundation: \"Educating and supporting the next generation of photographic storytellers using smartphones with Hipstamatic to tell and broadcast their tales.\" The foundation\u2019s future uncertain, but smartphones and instant publishing remain.<\/h4>\n<h4 style=\"text-align: justify;\">Is Hipstamatic a hobbyist\u2019s toy or a tool for serious photography?<\/h4>\n<h4 style=\"text-align: justify;\">We asked <a href=\"http:\/\/richardkocihernandez.com\" target=\"_blank\">Richard Koci Hernandez<\/a>, Assistant Professor of New Media at the UC Berkeley Graduate School of Journalism, about Hipstamatic\u2019s role in photography.<\/h4>\n<p style=\"text-align: justify;\"><strong>Hipstography: One of the most common questions I hear from about Hipstamatic is, \"why?\" What can its effects \u2014 lenses, films and flashes \u2014 add to stories told with photography?<\/strong><\/p>\n<p style=\"text-align: justify;\">Richard: I have a very strong opinion about \"filtering.\" The sooner nonprofessional and professionals alike realize that filtering has always been part of the process, then I think we can move beyond this issue.<\/p>\n<p style=\"text-align: justify;\">ngg_shortcode_1_placeholderI believe that when a photographer chooses exposure, F-stops, shutter speeds, white balance, even focus \u2014 all of the basic building blocks of photography \u2014 that photographer is filtering. I think we would all agree that those choices determine the photograph. In the darkroom we chose contrast filters and grades of paper that also contributed to the \"filtering\" of our imagery.<\/p>\n<p style=\"text-align: justify;\">Our choice of analog film was a huge determinant of outcome. If you shot with Kodachrome, your images would have a reddish tint to them. Not to mention if you chose Fuji Velvia via film, your images would have a greenish tone. And to take it one step further, shooting on a Polaroid or with an old 4\u00d75 camera would produce a very distinct image.<\/p>\n<p style=\"text-align: justify;\">With all of that said, in my mind digitally choosing my lens, my film, or my white balance in an app like Hipstamatic is no different than the choices I was making in my previous incarnation as an analog professional photographer. So my general opinion is that filtering is much ado about nothing.<\/p>\n<p style=\"text-align: justify;\">It doesn\u2019t matter to me how much blood, sweat and tears it took to create your image \u2014 whether it was hours in Photoshop, or a simple touch on a smartphone screen to convert your image to black-and-white. I don\u2019t think that the process detracts from the art of photography. Photography is about photography \u2014 the images, not the process.<\/p>\n<p style=\"text-align: justify;\">Of course, all of this depends on the category of photography we are talking about if it\u2019s photojournalism then there are ethical implications but if we are talking about photography in general there are no rules. To beat a dead horse, for me, it\u2019s about the final product, the image. Content is king or queen.<\/p>\n<p style=\"text-align: center;\">ngg_shortcode_2_placeholder<\/p>\n<p style=\"text-align: justify;\"><strong>Hipstography:\u00a0In the 186-year history of photography, high-quality photos are a recent development. Does debating the merits of \"degrading\" photos with Hipstamatic also question the value of photos \u2014 news or artistic \u2014 shot with the technology that Hipstamatic emulates?<\/strong><\/p>\n<p style=\"text-align: justify;\">Richard:\u00a0In terms of history and quality as it relates to megapixels, if you will, again I think that it is a conversation pointed in the wrong direction. I would much rather be discussing what we are choosing to photograph as a society instead of the amount of megapixels.<\/p>\n<p style=\"text-align: justify;\">For 90% of photographers \u2014 and I include professionals in that category \u2014 the main outlet for reviewing our images is a computer screen. Most of us do not shoot images to be blown up to the size of billboards on the side of the highway. And to further squash the resolution debate, I have printed several of my iPhone images for my home at 6\u00d73'. They often inspire a jaw-dropping comment from people who visit our home.<\/p>\n<p style=\"text-align: justify;\">ngg_shortcode_3_placeholderSo for me the debate of megapixels and resolution is a moot point. Like I said I\u2019d much rather be having a conversation about content \u2014 like why so many people are choosing to photograph their latte foam (laughs).<\/p>\n<p style=\"text-align: justify;\">The tools will always change and continue to evolve, many times in directions we cannot currently conceive. But the one thing that will always survive is the photographic eye and the photographer\u2019s ability to choose his or her \"lens\" and what to include and excluded from a photograph. That is what gives photography and imagery its power, its value, its lasting cultural significance.<\/p>\n<p style=\"text-align: justify;\">Photography is about people, not about mechanical or digital boxes or tablets. It\u2019s about choices. What we and how we choose to photograph our world and express our artistic or journalistic point of view.<\/p>\n<p style=\"text-align: justify;\">I also think it\u2019s important\u2026 to create a very clear distinction between artistic photographic expression and journalistic or photojournalistic forms of expression.<\/p>\n<p style=\"text-align: justify;\">ngg_shortcode_4_placeholder<\/p>\n<p style=\"text-align: justify;\"><strong>Hipstography:\u00a0That\u2019s becoming an issue. Hipstamatic in particular played a role in freelance photographer Peter DiCampo\u2019s series \"<a href=\"http:\/\/everydayafrica.tumblr.com\" target=\"_blank\"><span style=\"text-decoration: underline;\">Everyday Africa<\/span><\/a>\". More recently, photojournalist Ben Lowy used Hipstamatic to capture the impact of Hurricane Sandy. One of his photos made the <a href=\"http:\/\/reportagebygettyimages.tumblr.com\/image\/34765942699\" target=\"_blank\"><span style=\"text-decoration: underline;\">cover issue of Time<\/span><\/a>. Do photojournalists who use Hipstamatic, and similar effects software, betray the trust in which people have for photojournalism?<\/strong><\/p>\n<p style=\"text-align: justify;\">Richard:\u00a0I think it is the core value of photojournalism to remain as ethical and true as reasonably possible to the ceiling been recorded in order to maintain integrity and public trust.<\/p>\n<p style=\"text-align: justify;\">Does that mean not using any \"builders\" at all? Absolutely not. A level of filtration, as I mentioned, has always been an integral part of the photographic process.<\/p>\n<p style=\"text-align: justify;\">ngg_shortcode_5_placeholderI think in a more focused discussion around photojournalistic ethics we would be talking more about cloning and rule misrepresentation of a news scene than simply worrying about its tone or whether the image was black and white or not or had a \"grungy\" border. [For example] the <a href=\"http:\/\/www.museumofhoaxes.com\/hoax\/photo_database\/image\/the_case_of_the_moving_pyramids\" target=\"_blank\"><span style=\"text-decoration: underline;\">digital moving of the pyramids by National Geographic<\/span><\/a> or the <a href=\"http:\/\/listverse.com\/2007\/10\/19\/top-15-manipulated-photographs\/\" target=\"_blank\"><span style=\"text-decoration: underline;\">excessive contrast given to O.J. Simpson<\/span><\/a>. It\u2019s the people behind the tools, not the tools themselves, that create photographic misrepresentations.<\/p>\n<p style=\"text-align: justify;\">In my opinion, the easy availability of photo-manipulation tools does not automatically usher in a new era of ethical challenges. Our ethics are societal and internal. [They] have more to do with culture than they do with the newest version of Photoshop or the invention of a one-touch smartphone application.<\/p>\n<p style=\"text-align: justify;\">Pure objectivity has always been an unattainable goal for photojournalists. As a photojournalist for more than 20 years I know that I and my colleagues have always held ourselves to a standard of fairness over a false sense of objectivity. The simple act of a photojournalist pointing his or her camera at a particular subject with a particular focal length and including or excluding other subject matter is truly an act of subjectivity.<\/p>\n<p style=\"text-align: justify;\">I don\u2019t see much of a change due to digital technology. I believe that trust in the media have been fairly constant and low for many years now. My choices as a photojournalist could easily make a protest of 20 people on a street corner, with the right choice of lens and aperture look like a protest of thousands. I could also make a protest of thousands look like an intimate affair with my choice of lensing.<\/p>\n<p style=\"text-align: justify;\">ngg_shortcode_6_placeholder<\/p>\n<p style=\"text-align: justify;\"><strong>Hipstography:\u00a0Unlike carefully composed or manipulated photos, though, most Hipstamatic photos are obviously altered. Do you think people understand that such images are presented with a definite slant? Do effects themselves imply non-objective point of view?<\/strong><\/p>\n<p style=\"text-align: justify;\">Richard:\u00a0I believe that in this day and age society has a level of healthy skepticism for all imagery due to the over manipulation and misrepresentation of celebrities in advertising.<\/p>\n<p style=\"text-align: justify;\">From a purist perspective, of which I do subscribe, there can be, too much filtering [like we\u2019ve seen in analog photography]. In regards to photojournalism I believe that a level of filtering that was previously accepted during analog photography is equally accepted in the digital age.<\/p>\n<p style=\"text-align: justify;\"><strong>Hipstography:\u00a0How can casual photographers use filters to enhance a photo rather than as a crutch for bad photography \u2014 or is there a difference?<\/strong><\/p>\n<p style=\"text-align: justify;\">Richard:\u00a0I don\u2019t think that casual photographers can use filters to [improve a poor] photo. I believe that [filters] are often a crutch. The way I like to think about it is that if you put lipstick on a pig, it\u2019s still a pig.<\/p>\n<p style=\"text-align: justify;\">The rules of great and exceptional photographic lighting, composition and capturing of moments do not automatically get enhanced because you put a 1950s retro filter on an image you shot of your feet. A terrible photo is a terrible photo with or without a filter.<\/p>\n<p style=\"text-align: justify;\">My final word about the value of photography is that the tool does not determine the value. The photographer and his or her choices of what to photograph are truly what determine the value of a photograph.<\/p>\n<p style=\"text-align: justify;\">ngg_shortcode_7_placeholder<\/p>\n<p style=\"text-align: justify;\"><strong>Hipstography:\u00a0Your work reflects that philosophy, and thanks for sharing your Hipstamatic photos. Do you equate certain lenses, films or flashes to different types of stories or moods? Is there a go-to film, for example, to play up human drama or a certain lens that implies, say, introspection?<\/strong><\/p>\n<p style=\"text-align: justify;\">Richard:\u00a0Certainly, yes. It\u2019s been [part of my photographic process] for many years.<\/p>\n<p style=\"text-align: justify;\">Choosing a grainy black-and-white film like T-Max 3200, underexposing it and printing it on a fiber paper would certainly give a noir-ish 1950s feel to whatever you photographed. The same can be said about using a particular lens and film combination with any digital application. A particular digital application filter combination could give you a very strong sense of sunny days walking on the beach in 1970.<\/p>\n<p style=\"text-align: justify;\">I believe choice and options to any artist are wonderful things. They\u2019re like a painter\u2019s brush or choice of colors, the more options the better. Creating art with the tools of the day has always led to beautiful things.<\/p>\n<p style=\"text-align: justify;\">(The \"Koci Noir\" recipe: <a href=\"http:\/\/gear.hipstamatic.com\/lenses\/lucifer\" target=\"_blank\"><span style=\"text-decoration: underline;\"><strong>Lucifer<\/strong><\/span><\/a> and <a href=\"http:\/\/gear.hipstamatic.com\/films\/aodx\" target=\"_blank\"><span style=\"text-decoration: underline;\"><strong>Nike AO.<\/strong><\/span><\/a>)<\/p>\n<p style=\"text-align: justify;\">ngg_shortcode_8_placeholder<\/p>\n<p style=\"text-align: justify;\"><strong>Hipstography:\u00a0If choosing lenses, films and flashes are a new take on the traditional photo development process, as you suggest, what do you think is retro photo apps\u2019 real \"killer feature?\"<\/strong><\/p>\n<p style=\"text-align: justify;\">Richard:\u00a0There is absolutely no question in my mind that the most powerful aspect of Hipstamatic, the iPhone and smartphone photography in general is instant shareability. Not only do we have an inconspicuous and sleek image-making device in our hands, we also have a darkroom, a printing press and the delivery trucks all wrapped up in that same device. It\u2019s the \"connected\" camera that has turned our photographic world on its head. That is the revolution. That is the power of the device. That is the future.<\/p>\n<p style=\"text-align: justify;\"><strong><strong>ngg_shortcode_9_placeholder<\/strong>Hipstography:\u00a0Speaking of the future, I understand you\u2019re working on a book about the history of multimedia and journalism.<\/strong><\/p>\n<p style=\"text-align: justify;\">Richard:\u00a0I am indeed in the early stages of formulating a \"book\" on multimedia journalism. I\u2019m wrestling with the idea of how you create a true book or reading experience with today\u2019s technology. It\u2019s one of the most exciting projects I\u2019ve worked on. In terms of availability and format, I have no answer. It\u2019s too early in the process.<\/p>\n<p style=\"text-align: justify;\"><strong>Hipstography:\u00a0Good luck with that project, and thanks for sharing your insight.<\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/richardkocihernandez.com\" target=\"_blank\">View Richard\u2019s online portfolio.<\/a><\/p>\nngg_shortcode_10_placeholder\n","protected":false},"excerpt":{"rendered":"<p>In July 2012 Hipstamatic announced plans for a photojournalism foundation: &#8220;Educating and supporting the next generation of photographic storytellers using smartphones with Hipstamatic to tell and broadcast their tales.&#8221; The foundation\u2019s future uncertain, but smartphones and instant publishing remain. Is Hipstamatic a hobbyist\u2019s toy or a tool for serious photography? We asked Richard Koci Hernandez, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[38,262],"tags":[540,71],"class_list":["post-3377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hipstographers-2","category-interview-en","tag-essential","tag-news2-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Richard Koci Hernandez, &quot;Art over effects&quot; - hipstamatic<\/title>\n<meta name=\"description\" content=\"Hipstamatic announced plans for a photojournalism foundation: &quot;Educating and supporting the next generation of photographic storytellers using smartphones\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hipstography.com\/en\/hipstographers-2\/richard-koci-hernandez-art-over-effects.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Richard Koci Hernandez, &quot;Art over effects&quot; 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